Lemon Tree Hotels’ arm wins DDA e-auction for Nehru Place land parcel

Patanjali Keswani, Chairman & Managing Director, Lemon Tree Hotels Ltd | Photo Credit: PAUL NORONHA

Lemon Tree Hotels announced on Friday that its material subsidiary, Fleur Hotels Ltd, has been selected as the bidder in the e-auction conducted by the Delhi Development Authority (DDA) for licensing rights to a land parcel located in Nehru Place, New Delhi.

The letter of award pertains to a prime land parcel admeasuring 2.2 acres for development and operations of a Five Star Hotel.

The said hotel shall be developed as “Aurika, Nehru Place”.

Patanjali Keswani, Chairman & Managing Director, Lemon Tree Hotels, said, “Delhi has always been a strategic focus for us. Aurika’s entry will deliver a luxury experience that’s about living, not just staying – a landmark in style, comfort and service for the region.” 

Published on August 15, 2025