Builders go e-way; launch portals to let customers buy home online

MUMBAI: Until recently, real estate portals were used by home buyers to research on floor plans and price of apartments but builders are taking this process to the next level: you can now buy a home online. With growing internet penetration, builders have realised the potential of the online space in selling homes and some have even tasted success. Mumbai-based Lodha group has generated over 100 bookings through its online portal for its new township project Palava in Navi Mumbai. “We see the online space offering the potential for us to connect with consumers in new ways across the engagement cycle, from first contact to providing basic information all theMUMBAI: Until recently, real estate portals were used by home buyers to research on floor plans and price of apartments but builders are taking this process to the next level: you can now buy a home online. With growing internet penetration, builders have realised the potential of the online space in selling homes and some have even tasted success. Mumbai-based Lodha group has generated over 100 bookings through its online portal for its new township project Palava in Navi Mumbai. “We see the online space offering the potential for us to connect with consumers in new ways across the engagement cycle, from first contact to providing basic information all the […]