Internet influencing real estate decisions worth $43billion in India: Google

September 26, 2020
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NEW DELHI: As more Indians log online to seek information before entering into property deals, Internet today is estimated to be influencing decisions worth about USD 43 billion, search engine giant Google said. According to a study commissioned by the US-based firm, over 50 per cent of real estate buyers’ decisions are influenced by Internet research. “This phenomenon of researching online for real estate information before making a decision is not limited to metros but also extended to buyers in tier II cities,” Google India Industry Director Nitin Bawankule told reporters here. The overall influence of Internet on real estate transaction value of both residential and commercial property including rentalsNEW DELHI: As more Indians log online to seek information before entering into property deals, Internet today is estimated to be influencing decisions worth about USD 43 billion, search engine giant Google said. According to a study commissioned by the US-based firm, over 50 per cent of real estate buyers’ decisions are influenced by Internet research. “This phenomenon of researching online for real estate information before making a decision is not limited to metros but also extended to buyers in tier II cities,” Google India Industry Director Nitin Bawankule told reporters here. The overall influence of Internet on real estate transaction value of both residential and commercial property including rentals […]

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